Research and Planning: Audience research

Research and Planning: Audience research

 Target audience for " Hold on":

• Rap fans.
• Age range (12-25) but mainly (13-18)
• More males than females (80/20) because the rappers are male and all the actors included in this music video are male. So it won't relate to both sexes.
• Most of the viewers will be British.
• Middle class and working class, people that want to be motivated.
• Likely to be educated at least to A Level with 60% at university or degree educated.
• Earnings should be around £15,000 to £52,000 a year. Middle class but mainly lower.
• Likely to live in towns and cities but not exclusively.
• Uses social media such as facebook, twitter, instagram, BBM, WhatsApp, etc.

Brands/lifestyle for Hall of Fame fans

• Apple
• Samsung
• KFC
• Monster Energy
• Nike
• Air Jordan
• Adidas
• XBOX ONE
• Coca Cola

Artist/song 
Skepta - Hold on

Music video concept

 A young male teenager has an ambition of becoming a professional athlete, he sees a spare lane in a race that's about to start, he looks confident, but loses the race badly. he doesn't know whether to carry on or give up. When he decides to keep going, he does push ups, sit ups, agility ladder exercises, etc. As the song gets close to the end he gets better and better at running.

Four comments I received about this concept
1) The athletics idea would seem much easier to pull of than the complicated football one. 

2) Make sure that the whole song isn't without effects. Make sure you include some visual effects, if not slow-motion or rewinds.
3) Work together and find one idea that we will both work with. 
4) Find a song that will fit the idea of the music video.

How I will use this feedback to change/develop my idea:

• We have both agreed on the athletics idea to stop arguing, get more work done, we also chose this idea because it's much easier to get right and pull off.
• We need to choose a song that will fit the idea of the music video, like "Hall of fame" by the script.
• We are going to use effects, but only when I am doing athletics.
• We can use the template for the music video of "Hold on" to make our own music video.