Media Language
The key conventions that tell us that this is an advert is the Adidas logo in the top right-hand corner. The slogan for these new boots - instinct takes over, makes the people believe that this is currently the best football boot there is, not just in Adidas, but also against their rivals, Nike. The key images on this advert are the football boots, it shows the history of the Adidas predator boots, all blurred, and the new boot in focus. The background is made dark so that the Adidas football boots stand out.
Institution:
The major institution behind this advert is Adidas, the way that the new Predator Instincts are focused on, suggests that they are the greatest boots made.
Audience:
The target audience for this advert is primarily football fans and people who play football. The gender percentage could be 80% male, and 20% female. Adidas will also be targeting people who are already wearing Nike football boots. The age targeted by Adidas would be from 10-40. This product is quite cheap, from £20-£60, unlike Nike football boots, this factor can help the Adidas business.
Representation:
The representation on this advert is adidas predator. Because all the boots in the picture are Adidas Predators, this is no surprise, because even though Adidas Predators aren't the only Adidas football boots, they are by far the most famous. In my opinion, the reason that they made a new football boot was because it would look more appealing, more professional, and it would definitely be more successful.
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